Cash Matters

Don’t fool yourself. Cash matters.

Think of cash as a game—let’s say football (European soccer). There’s offense and defense. If one fails, the team usually fails. To be a successful business owner, you need to play both. Raising, saving, and investing cash are offensive plays; being frugal, tracking and reducing expenses, and staying out of debt are defensive ones.

You can also think of cash as the blood running through the veins of your business. It fuels growth, protects you during slow seasons, keeps the lights on, and gives you the power to make decisions instead of being forced into them.

Funding Your Business

Every business needs funding—some to start, some to grow, and some to stabilize. Funding isn’t just about getting money; it’s about choosing the right money, from the right source, at the right time.

So what might the “right money” look like? It depends, but common examples include banks, grants, angel investors, crowdfunding, and community partners. If you choose a more traditional route, funders typically want to see a general business plan that includes your strategy, goals, team, timelines, and costs for building and resourcing the business. The key is presenting your business with real data and clear communication.

Managing Your Money

Ever heard of a budget? Plenty of people—young and old—don’t love that word. But it’s essential for running your life, let alone your business. A budget is your financial game plan. It helps you control spending, prioritize investments, and project profits.

Using a budget helps you track your cash flow, and tracking your cash flow is like watching the scoreboard at a football match—it tells you whether your business is winning or losing. Through budgeting, you understand how much money is coming in, how much is going out, where you need to adjust spending, and what you must invest to stay stable.

Playing the Game of CASH

Whether you want to learn how to manage your money better or you’re ready to build a business, playing the game of CASH can actually be fun. PinkGenius’ CORE Program is where you’ll learn to run your business with both a strong offense and defense—taking you all the way to the World Cup of your entrepreneurial dreams.